May 12, 2021

Manager, Marketing

  • Council for Economic Education
  • New York, NY, USA
Full-Time Marketing/Communications

Job Description

POSITION OVERVIEW

This is an opportunity to play a key role in driving the growth of a dynamic and meaningful organization. The Marketing Manager is responsible for using a range of digital and offline marketing tools to create and execute marketing promotional activity for CEE products, services, programs and events with the goal of further engaging CEE’s target audiences and increasing CEE’s visibility. 

The Marketing Manager reports to the acting VP of Marketing and also works in cooperation with other staff--in particular the Chief Operating Officer, the Chief Program Officer, the VP of Development, and the CEO.

(Note: CEE staff are currently working remotely due to the pandemic; we do not yet have a time frame or a definitive plan for a return to the office. This will be developed as we know more about the situation as employee safety is a priority.)

Specific responsibilities for this position include:

Visibility and Growth

  • Develop and implement marketing and branding initiatives for programs and events, including o CEE’s Annual Educator Conference, Visionary Awards, Invest in Girls and the National

Economics and Personal Finance Challenges o Create and execute marketing plan to support CEE’s new efforts to provide family and direct to student offerings

  • Implement promotions for sales of educational materials
  • Run campaigns for special efforts - e.g. Financial Literacy Month, student contests (calendars, advice to the president) to increase teacher, student and/or donor engagement
  • Identify opportunities to develop new/use existing video content and social media to enhance donor messaging and increase teacher engagement

Increase User Base  

  • Expand teacher/school database – new types of teachers, geographic locations
  • Expand opt-in student database based on needs for specific programs
  • Create targeted campaigns to increase program registration (EEL, conference, webinars, workshops)

Communications and Public Relations (PR)

  • Ensure that CEE’s messaging remains fresh and relevant in a changing market
  • Identify opportunities to publicize CEE’s mission and results via PR, media and events
  • Develop and implement the communications plan for teachers, CEE’s affiliate network, students and families
  • Work with external vendors (e.g. for video, PR, design) as needed

Marketing Operations

  • Ensure that CEE’s website content is up-to-date
  • Manage to key marketing performance metrics (e.g. number of and growth in program participants, social media engagement) and provide regular progress reports and analysis

 

Hiring Organization

Council for Economic Education

Qualifications

REQUIRED SKILLS AND EXPERIENCE

  • 4+ years’ professional marketing experience, including email, digital and social media marketing
  • Results oriented, creative thinker who can identify and deliver on innovative marketing opportunities in an evolving education marketplace
  • Experience in K-12 marketing a plus
  • BA/BS degree
  • Excellent communication skills (written and oral)
  • Ability to carry out activities both independently and to work as part of a team
  • Ability to work on multiple projects simultaneously
  • Solid organizational skills and attention to detail
  • Hands on experience with email marketing platform (e.g. Constant Contact, Mail Chimp)
  • Comfort with social media platforms (Facebook, LinkedIn, Twitter, Instagram)
  • Proficiency in Excel and all Microsoft Office plus Adobe Creative Suite
  • Basic skills in HTML and WordPress

Industry/Service Area

Education

Level

Mid-Senior level

Benefits

SALARY AND BENEFITS

Salary commensurate with background and experience. The Council for Economic Education offers an excellent benefits package, including medical insurance, HSA and FSA, 401K with match, life/disability insurance, and generous vacation.

All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, veteran status, or any other characteristic protected by law.

 

Application Instructions

Send cover letter and resume to: marketing@councilforeconed.org  The Council for Economic Education is an equal opportunity employer.  


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