Oct 01, 2021
$95,000 - $115,000 yearly
Washington D.C., DC, USA
Who we are
Since 1981, Families USA Foundation has been a leading national voice for health care consumers. Through our long-standing relationships of consumer leaders, advocates, and partner organizations across all 50 states and the District of Columbia, we have remained steadfast in our mission – Dedicated to the achievement of high-quality, affordable healthcare and improved health for all. We advance our mission through public policy analysis, advocacy, and collaboration with partners to promote a patient-and community-centered health system.
We are looking for a Director of Communications to create and implement sophisticated integrated strategies across a spectrum of communications functions - branding, media relations, public relations, storytelling, advertising, messaging, social and digital media -- and will be responsible for leading project teams on a diverse portfolio of health care issues. In partnership with the Senior Director of Communications, this person will write and execute organization-wide strategies that protect and enhance the Families USA brand as a respected thought leader in the healthcare advocacy space and bolster its policy expertise, recommendations, and outreach in the national, state, and Latino American media. As a project lead, this person will collaborate with Senior Directors and manage teams of staff from across the organization to plan and execute on strategies that advance core goals of the organization related to coverage, health equity, value, and consumer voice. Finally, as a key member of the Communications team, the Director will coordinate with the Senior Leadership Team, project leads and other staff to effectively highlight Families USA's campaigns and projects across Families USA’s various groups of stakeholders.
Main job responsibilities:
- In partnership with the Senior Director of Communications, build and execute an effective integrated communications strategy and plan that includes storytelling, executive communications, public relations, social media, content/messaging strategy, crisis communications, internal communications, brand development, reputation management and more.
- Work with project staff to create highly impactful project-specific communication strategies, media plans, and public awareness plans - aligning work with Families USA’s Theory of Change, Theory of Action, and organizational objectives and strategies. Research, develop and draft specific project-related content including, issue briefs, columns and articles for media, fact sheets, presentations, blogs, digital media, newsletters, etc.
- Work in partnership with the Senior Director to cultivate funder relationships to increase Families USA’s major goals and initiatives and ensure accomplishments aligns well with organization-wide communications strategy.
- Build and champion engaging and effective messages that permeate all communication channels - engage coalition partners, public officials, Members of Congress, donors and stakeholders in campaigns and project priorities.
- Advise on all public messaging, reflect an inclusive vision, and authentically elevates diverse voices and perspectives, including reviewing Spanish language content production/translation.
- Expand and deepen Families USA’s presence, paying particular attention to the growth and engagement of the Latino American community.
- Track and analyze channel metrics to gauge what we can do better and continually refine our approaches. Contribute to the overall operations of the Communications team, supporting the development of policies and procedures, identifying resource needs of the team, working with vendors, and providing recommendations on ways to more efficiently execute on the broader goals of the Communications team.
- Work closely with FUSA topic experts to identify newsworthy features for multiple communication channels including media, internal publications, and the Families USA website.
- Provide mentorship and guidance, through direct supervision or as a project lead, to junior staff and colleagues.
Families USA Foundation
Undergraduate degree in journalism, communications, communication studies, public relations, advertising, multimedia communications, integrated communications or related field is required. Minimum of 6-8 years of related work experience required, in either the non-profit, for-profit, the Hill or other government agencies. Experience working with the Latino American media and storytelling communities, bi-lingual - English/Spanish desired. A passion for social justice and for the mission of Families USA.
To perform successfully in this role, applicant should possess the specific knowledge, skills and abilities outlined below:
Knowledge (acquired information necessary to do the job, kind of knowledge required for the job)
- Experience in social justice, advocacy, or national public awareness campaigns.
- Knowledge of health policy issues or healthcare justice.
- Demonstrated experience as spokesperson and ability to serve as spokesperson in absence of Executive Director or topic expert.
- Experience with and appreciation for working with people from diverse backgrounds; comfort and confidence engaging with diverse populations, especially the Latino American communities.
- Actively practice sound news judgment.
- Experience with media and CRM databases.
Skills (position-specific learned activity, generally gained through training)
- Sound judgment, critical thinking, problem solving and project management skills.
- Capacity to handle multiple competing priorities – including developing and executing project plans and ability to work under pressure and meet deadlines.
- Excellent writing, editing, proofreading, organizational skills with a keen attention to detail.
- Excellent oral communication skills.
- Excellent bi-lingual communicator in both English and Spanish.
- Exceptional interpersonal skills and ability to work with a diverse group of people.
- Highly collaborative style; experience developing and implementing communications strategies.
Abilities (position-specific talents; potential to perform tasks or functions)
- Ability to translate complex health care issues into digestible content for general audiences.
- The ability to develop and lead highly impactful projects.
- High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
- Commitment to excellence, ethics, compassion, and a strong desire to make health care better, and more accessible for all through Communications.
- Ability to manage sensitive and confidential information with judgment and prudence.
Public Policy, Social Justice
We offer a dynamic, empowering, and collaborative work environment that allows staff to reach their full potential. We offer an extremely attractive total compensation package, including competitive salary, medical, dental, vision, disability and life, 403(b), 3+ weeks’ vacation, nine (9) Federal holidays and our offices are closed between Christmas Eve and New Year’s Day and many more exciting benefit programs. Salary will be commensurate with experience.
We encourage qualified candidates to apply online at Families USA’s careers website and include in your application: your cover letter, resume and writing sample. Cover letter and resume will also be used as writing samples. Direct hire only – no recruiters. EEO.