Apr 22, 2024

Senior Manager of Public Relations

$110,000 yearly
  • Childcare Aware of America
  • Hybrid (1515 North Courthouse Road, Arlington, VA, USA)
Full-Time Advocacy/Lobbying Fundraising/Development Marketing/Communications

Job Description

Child Care Aware® of America (CCAoA) is the country’s leading voice for child care, championing equitable access to affordable, high-quality care.

CCAoA works with partners at the local, state and federal levels, including the United States Military and the Department of Defense, to make child care programs, policies and funding work better for children, families, child care providers and communities.

CCAoA works in all 50 states and the District of Columbia to build the supply of healthy, nurturing and stable child care that helps families get to work, supports children’s development and learning and keeps our economy growing. CCAoA also delivers innovative, results-based services for families and child care providers; produces research; engages with the media, public and policymakers; and advances policies and mobilizes action that promotes understanding of and increased investment in a high-quality child care system. To learn more, visit our website. Follow CCAoA on Twitter, Facebook, LinkedIn and Instagram.     

Summary of the Position:  The Senior Manager of Public Relations at Child Care Aware® of America will manage media, communications, and public relations strategies that advance the organization’s mission. This role involves crafting and executing sophisticated media outreach and strategic communications plans, emphasizing compelling issue-based storytelling and creating narrative change. The Senior Manager will elevate the profiles of key leaders as authoritative voices in the child care field, manage robust press relations, and ensure cohesive messaging across the organization and platforms. This role requires a seasoned communicator with expertise in strategic communications and a demonstrated ability to influence public and policy discourse on child care issues.

 Position Duties and Responsibilities:

  • Strategic Communication and Public Relations Management:
    • Collaborate with organizational leadership to identify and execute strategic communication opportunities that support advocacy goals.
    • Oversee public relations activities including media outreach, press releases, and social media management to elevate the organization’s profile in policy discussions.
  • Media Relations and Content Development:
    • Serve as the primary contact for media inquiries, proactively developing story ideas and managing media relations to optimize coverage and enhance public perception.
    • Produce and manage high-quality, engaging content such as press materials, speeches, and talking points that align with the organization's mission and policy focus.
    • Build and maintain relationships with PR counterparts in coalition groups, integrating advocacy efforts and enhancing collective impact on policy discussions.
  • Leadership and Spokesperson Support:
    • Prepare and staff organizational leaders for public appearances and media engagements, positioning them as thought leaders in the child care field.
    • Coach and prepare organizational spokespersons for media interactions, ensuring message consistency and effectiveness.
  • Performance Analysis:
    • Analyze the effectiveness of PR campaigns and manage the public relations budget, ensuring strategies are cost-effective and impactful.
    • Utilize tools like HubSpot to track media interactions and measure key performance indicators related to media relations.
  • Campaign and Presentation Collaboration:
    • Collaborate closely with Policy and Advocacy teams on integrated communications, campaigns and messaging.
    • Develop content for and manage external presentations, coordinating with subject matter experts and executive office teams.
  •  Flexible Task Engagement: Willingly takes on additional responsibilities and adapts to evolving priorities as needed to support team objectives and organizational goals.

Hiring Organization

Childcare Aware of America



•       Bachelor’s degree in journalism, communications, or related field.

•       At least 5-7 years working in a national organization, preferably in the communications department and deep experience in issue-based storytelling.

•       Experience working with national media.

•       Strong writing and organizational skills.

•       Working knowledge of social media strategies and best practices.

 Knowledge, Skills, and Abilities: 

•       Experience with PR software, e.g., Cision, PR Newswire.

•       Excellent communication skills, both oral and written.

•       Strong multi-tasking skills and attention to detail with the ability to see “the big picture” of projects, but also undertake the details in a timely manner to achieve project objectives.

•       Excellent interpersonal skills and strong proclivity for collaboration with staff at all levels. Ability to work closely and effectively with senior leaders/executives.

•       Demonstrated planning skills and excellent analytical skills.

•       Extensive skills with Microsoft Office products.

•       Experience with HubSpot or similar CRM tools, is a plus.

•       Ability to work independently, in teams, and with members of the media.

•       Ability to offer creative ideas and solutions about media strategies to overcome challenges.

•       Ability to translate reports to an easy-to-understand format for social media and members of the press.

•       Ability to travel

•       Ability to collect and analyze relevant metrics to show success and growth opportunities

Industry/Service Area

Education, Public Policy, Youth Development


Mid-Senior level



We offer a full and comprehensive benefits package to includes medical, dental, vision, supplementary benefits, long-term, short-term, retirement options, transportation, child care subsidy, annual leave cash out, flexible spending account, pet insurance, transit benefits, training, and professional development opportunities. Salary: $110k+ annually, commensurate with experience.

 Child Care Aware® of America is an Equal Opportunity Employer & Drug-Free Workplace. This position requires the completion of a satisfactory background check, as a condition of employment with Child Care Aware® of America.

Application Instructions

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