The Bionutrient Food Association (BFA) is a 501(c)3 nonprofit organization with the mission of increasing quality in the food supply. The BFA is a central leader in a growing movement that is connecting agriculture, food and human health. The organization’s main activities are to: convene and lead a large-scale, global and participatory research process (with growers, citizen scientists and other food and agriculture stakeholders) to better understand the nutritional qualities of food; develop new tools and software to better understand food quality; raise public consciousness about food quality; and provide educational opportunities about food quality and how it’s connected to agriculture practices and human health.