Veloz believes that the future of transportation is electric for all. We envision a world in which vehicles are electric and that all people, corporations and agencies who want or need a car or truck can and do choose electric, knowing the energy that powers these vehicles is carbon free. Veloz aims to make electric for all a reality. We are driven to overcome three critical barriers to electric vehicle uptake: upfront cost, charging infrastructure and public awareness. We do this by:

• Engaging our powerhouse members in effective public-private partnerships.
• Creating programs that build the movement for transportation electrification.
• Crafting provocative public awareness campaigns to change the conversation about electric cars and who they are for (spoiler: everyone!).

Veloz builds on the success of the California Plug-In Electric Vehicle Collaborative, a public-private partnership founded in 2010 to convene, collaborate and communicate on the electric car market, address challenges and enable strong market growth. The PEV Collaborative launched Veloz in 2017, a membership-based, movement-building organization that is unleashing the power of California consumers through signature education initiatives like Electric For All. Veloz’s award-winning 2019 Electric For All campaign, Kicking Gas featuring Arnold Schwarzenegger, achieved more than 224 million impressions. The 2020 campaign 40 Million Reasons to Go Electric featured some of California’s most influential EV drivers and advocates, from actor Mark Ruffalo to artist/activist Favianna Rodriguez.

Veloz’s work and that of our cross-sector members and partners have the power to transform how Californians move, ensuring better public health outcomes, a stronger and more just economy and a cleaner and more sustainable climate for all communities.