The Lubetzky Family Foundation (LFF), created by KIND Snacks founder Daniel Lubetzky, is dedicated to finding creative solutions to society’s greatest challenges. LFF seeks to build more empathetic, respectful, reflective and just communities fueled by the spirit of social entrepreneurship. LFF plans to launch Starts With Us to empower people to use their daily habits to unlock individual and societal potential. The initiative is being built in response to rising judgmentalism, division and tribalism. Such trends have served as a breeding ground for extremism. We believe skills such as relating with empathy, deliberating with humility and collaborating with curiosity are effective antidotes and can contribute to a society that rejects extremism and embraces difference.