Choose Creativity is powered by the Lulu & Leo Fund. The Lulu & Leo Fund is a 501(c)3 non-profit that raises funds for Choose Creativity, its primary initiative. Choose Creativity empowers children and adults to build resilience, creative confidence, and social-emotional skills (SEL) through our Learn with Creative Confidence (LwCC) school day and after school programs. LwCC is based on the 10 Principles of Creativity. Through professional development, we train individuals to implement each component of LwCC and bring the language of the 10 Principles to their work with students, and their own lives.