NYC Kids RISE manages the Save for College Program (the Program) in partnership with the NYC Department of Education and the City of New York, with founding support from the Gray Foundation. Through the Program, every student enrolled in a participating NYC public elementary school (including charter schools who choose to participate), starting in kindergarten, automatically receives an NYC Scholarship Account invested in a NY 529 Direct Plan plan with a $100 seed deposit and up to $200 in early rewards. Their families can open and connect their own college savings account, and communities can contribute to groups of these NYC Scholarship Accounts as both a targeted and universal platform for community-driven asset-building in every neighborhood.