The mission of Fresh Approach is to create long-term change in local food systems by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition. We accomplish our mission through a variety of food access, education, and community engagement programs across the Bay Area, including the Mobile Farmers’ Market, VeggieRx, Collective Roots Community Garden, the East Palo Alto Community Farmers’ Market, and Matching Nutrition Incentives at the Richmond Certified Farmers’ Market. We believe that everyone should have equal access to healthy foods and that the health of our communities and the livelihood of our local farmers should go hand-in-hand.